Health care lags behind other industries when it comes to delivering a patient-centric experience. Change is on the way as patients’ out-of-pocket spending has increased — up 12% in 20181  — and so has their desire for easy access to care, scheduling convenience and a clear understanding of their responsibility throughout the care continuum.

A critical piece of this experience is a digital front door strategy that engages patients with technology they have already adopted for everyday use. A strong digital strategy does not hinge on a single solution but leverages a multi-channel approach to expand access and drive higher patient satisfaction.

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